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Food | FinTech | E-Commerce

Your Sherpa for
Business Growth

Like a Sherpa leading climbers to the summit, we provide a best-in-class execution team that navigates ‘growth’. We focus on short-term wins along with charting a strategic path, ensuring sustainable, long-term success for your business.

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Proven Success Stories

Brand Name: Conscious Baking Project
Industry: Food & Beverage – Online Food Delivery
Problem Statement
  • Stagnant order volumes despite a strong product lineup
  • High complaint rates and low-rated orders on food delivery platforms
  • Inconsistencies in menu design and pricing affecting customer satisfaction and order conversions
Results Achieved
0%
Growth In Orders
0%
Increase In Revenue
0%
Poor-rated Orders Reduced
0%
Customer Complaints Down
Brand Name: Coastal Culinary Cuisine
Industry: Food & Beverage – Online Food Delivery
Solution Implemented
  • Insight-Driven Strategy: We analyzed user journeys and drop-off points to improve impression-to-order flow.
  • Menu Intelligence: Leveraged customer preferences and competitor benchmarking to refine menu design.
  • Offer Optimization: Structured discounts to maximize gross sales while maintaining profitability.
  • Campaign Execution: Delivered targeted digital campaigns to acquire new users and re-engage dormant ones.
Performance Highlights (April vs May 2025)
Sales: +51%
A significant uplift driven by improved visibility, stronger conversion funnels, and repeat orders from satisfied customers.
Delivered Orders: +72.1%
A testament to operational efficiency and increased demand, thanks to streamlined kitchen-to-door workflows.
Bad Orders: -11.8%
Focus on quality assurance, order accuracy, and kitchen hygiene directly reduced order complaints and returns.
Brand Name: Symbo Insurance
Industry: InsurTech (Insurance Technology)
Problem Statement
  • Low website visibility and search traffic
  • Inconsistent lead flow from digital channels
  • Limited automation in customer onboarding workflows
  • Weak brand recall in a competitive market
Results Achieved
0%
Increase In Organic Website Traffic
0%
More Qualified Leads Through SEO
0%
Reduction In Customer Onboarding Time
Brand Name: Krafted Millets
Industry: E-Commerce
Problem Statement
  • Underperforming digital campaigns despite a strong product range
  • Low conversion rates from Meta ad spends, impacting ROI
  • Inconsistent online sales and order volume with pressure to maintain margins
Results Achieved
0%
Growth In Orders (March vs Feb)
0%
Growth In Sales (March vs Feb)

Our Sherpas

We’re your Sherpas in the journey of growth.

Pankaj Vishwakarma

Co-Founder
Pankaj Vishwakarma is an entrepreneur, growth strategist, and market intelligence expert specializing in the F&B and E-Commerce sectors. As the founder of My Brand Sherpa, a premium growth agency based in Mumbai and Dubai, he helps businesses scale through data-driven strategies on online food aggregators and e-commerce platforms.

Rashmi Tripathi

Co-Founder
Rashmi Tripathi is an engineer-turned-entrepreneur specializing in FinTech and InsurTech, with expertise in SEO, AI automation, and brand strategy. Passionate about growth, innovation, and supporting women in business, she leverages digital channels to drive business expansion and revenue optimization.

Let's Talk Growth

We’d love to help your brand grow! Whether you have a question, need expert guidance, or want to explore collaboration opportunities, reach out to us.
© 2025 My Brand Sherpa. All rights reserved.
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© 2025 My Brand Sherpa. All rights reserved.

Online Aggregator Growth

  • Seamless Onboarding
  • Menu Designing & Re-Engineering
  • Account Manager Coordination
  • Organic Growth Strategies
  • Ads & Discount Optimization

E-commerce & Marketplace Growth

  • Performance Marketing
  • Brand Building & Identity
  • Market Research & Consumer Insights
  • Content-Driven Product Marketing
  • Marketplace Growth Strategy
  • Conversion Rate Optimization (CRO)
  • Advertising & Promotions

Advanced Data Analytics

  • Business Growth & Performance Optimization
  • Customer Retention & Engagement
  • Cost Optimization & ROI Improvement
  • Data-Driven Content & Marketing Strategy

Premium Platform Management

  • Dedicated Growth Strategy
  • Menu & Product Optimization
  • Platform Coordination & Issue Resolution
  • Campaign & Discount Management
  • Data-Backed Performance Tracking

Brand & Reputation Management

  • Review & Rating Management
  • Crisis & Negative Feedback Handling
  • Brand Positioning & Identity
  • Influencer & Community Engagement
  • Social Listening & Sentiment Analysis

Conscious Baking Project

Industry: Food & Beverage – Online Food Delivery
Problem Statement
  • Stagnant order volumes despite a strong product lineup
  • High complaint rates and low-rated orders on food delivery platforms
  • Inconsistencies in menu design and pricing affecting customer satisfaction and order conversions
Solution Implemented
To turn things around, we implemented several strategic solutions. First, we focused on strategic menu re-engineering to simplify the options available, highlight top-sellers more prominently, and ultimately increase the average order value. In addition, we employed data-backed discount optimization, which helped boost conversions while ensuring that profit margins were maintained. Finally, we carried out platform hygiene fixes, addressing issues such as reducing item unavailability, improving prep times, and simplifying item naming to enhance the overall user experience.
Results Achieved
  • ⁠50% growth in orders (March vs. February)
  • 20% increase in revenue
  • Poor-rated orders reduced by 55%
  • ⁠Customer complaints down by 40%
Conclusion
We combined analytical thinking with operational know-how to deliver sustainable platform growth. The Conscious Baking Project is now baking success daily—with less noise and more love from customers.

Coastal Culinary Cuisine

Industry: Food & Beverage – Online Food Delivery
Results Achieved
Sales: +51%
A significant uplift driven by improved visibility, stronger conversion funnels, and repeat orders from satisfied customers.
Delivered Orders: +72.1%
A testament to operational efficiency and increased demand, thanks to streamlined kitchen-to-door workflows.
Bad Orders: -11.8%
Focus on quality assurance, order accuracy, and kitchen hygiene directly reduced order complaints and returns.
Impressions to Menu View Rate: +83.8%
Improved creatives and compelling ads resulted in more users visiting the menu from ad impressions.
Menu to Order Conversion: +41.9%
Enhanced dish visuals, pricing strategy, and optimized descriptions led to more users placing orders.
New Users: +22.7%
Consistent engagement campaigns and first-time user offers attracted a fresh customer base.
Sales Attributed to Ads: 6%
Well-targeted ad campaigns contributed directly to the revenue, boosting brand recall and reach.
Menu Score: +0.7%
Fine-tuning the menu with consumer behavior insights led to an improved platform score.

Symbo Insurance

Industry: InsurTech (Insurance Technology)
Problem Statement
  • Low website visibility and search traffic
  • Inconsistent lead flow from digital channels
  • Limited automation in customer onboarding workflows
  • Weak brand recall in a competitive market
Solution Implemented
Something for here...
Results Achieved
  • 180% increase in organic website traffic
  • 3x more qualified leads through SEO and automation
  • 50% reduction in customer onboarding time
  • Enhanced brand recall and CX, leading to partnerships with 3 new enterprise clients
Conclusion
Something for here...

Krafted Millets

Industry: E-Commerce
Problem Statement
  • Underperforming digital campaigns despite a strong product range
  • Low conversion rates from Meta ad spends, impacting ROI
  • Inconsistent online sales and order volume with pressure to maintain margins
Solution Implemented
We stepped in with a focused plan to drive better performance across digital touchpoints. This included optimizing Meta (Facebook and Instagram) ad campaigns through improved audience targeting and more compelling creatives to enhance engagement and conversion. We also aligned the content strategy with themes of millet education, emerging health trends, and regional buyer psychology to build stronger resonance with the target audience. Additionally, we refined the website and product communication to boost click-through rates and reduce bounce rates, creating a smoother and more persuasive user journey.
Results Achieved
  • Orders in March → 34% growth vs. January
  • Sales saw a 31% increase vs. January
  • 86% Growth in Orders March vs Feb
  • 81% Growth in Sales March vs Feb
Conclusion
This turnaround was fueled by sharper ad targeting and content that connected deeply with our health-conscious buyers.
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